If you haven’t noticed, Blossom has a new look! We recently redesigned our labels and soap packaging and we’re thrilled with the results. Part of the reason for the brand refresh was Blossom’s entry into the wholesale market.
In early January, the Blossom team exhibited at the Atlanta Market at AmericasMart, the largest wholesale market in the world. The AmericasMart building is a one-of-a-kind behemoth of architecture in the middle of Atlanta solely dedicated to the exhibiting and purchasing of wholesale goods. Buyers from all over the world come to book business and see new products on display. Some buyers represent small boutiques while others come from large-scale department chains.
Blossom received a warm welcome from many veteran exhibitors who were impressed by the quality of the product and packaging, and inspired by our mission. We also booked our first wholesale orders! The experience was invaluable as we learned so much from other brands, who were very encouraging and shared stories about their journey, and were able to make many connections with wholesale buyers.
The overall goal with Blossom’s pivot into wholesale is to book larger orders and therefore more sustainable, ongoing work for our clients. Overall, the trip was a success and we’re heading back in July!
